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The potential of the online market has grown with the increase in number of internet users and to cater this potential market. Many businesses today start their own e-shops to be able to sell for the worldwide audience. In order to sell online, the merchants are required to accept credit cards on their websites, so customers could make payments for their products. There are also many other payment methods available – echecks, Paypal and so on. However, credit card payments are must if you are serious about your online business.

Continue reading ‘10 Things Why You Should Accept Credit Card Payments on Your Website’ »

The Internet has become one of the most powerful tools in any small business’ arsenal. Creating and maintaining a professional website gives your customers the ability to quickly get up to speed on what your company offers, what your company stands for and more. In addition, a quality website ensures that your small business is able to reap the benefits of e-commerce, and online promotion. However, quite a few companies find that they lack the online visibility needed to make that website a worthwhile investment. How can you increase the online visibility of your company?

Create a Blog

Blogging has become one of the most recognizable aspects of Web 2.0. Everyone has a blog these days, it seems. However, blogging can be of immense value to your small business, as well. What benefits can you reap with a good blog? First, blogging gives your company a “face”; it helps your customers feel that they are connecting with someone real, and helps to create “feel” for your company. In short, it helps current and potential customers get to know you better. Continue reading ‘Three Ways For Small Businesses to Increase Online Visibility’ »

1. Google Website Optimiser

This is one of Google’s most advanced tools. Let’s say you want to use your website creator to change your website design. Do you think that big text and small images works best? Do people prefer blue text or black? Do they like the menu on the left hand side or on the top? Does a special offer help sell more products or does it put people off? Google Website Optimiser can answer all these questions. You can set up ‘experiments’ that varies the content of your web pages, and then randomly presents different versions to different users. The system then measures which combinations lead to the highest conversion rate. Once a statistically reliable number of tests have taken place, Google will tell you which combination is best. No more arguments about your website design – let your website visitors decide which works best! Continue reading ‘5 More Essential Google Products For Every Small Business’ »