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Getting your product into a chain store is no easy task. Not only do you need to prove your product fills a gap or is better than existing products on the market, you need to make sure you can meet the production demands of those chain stores. And that costs money.

Before leaping head first into the realm of chain store mania, start with smaller, local stores. Get a feel for what the public wants. Fine-tune your product based upon consumer and retailer feedback. And build up enough reserve capital to carry you when you finally do make the big leap to chain store heaven.

Once you’ve perfected your product and sales are steady and reliable, it’s time to hit the chain stores. Continue reading ‘5 Quick Tips For Getting Into Chain Stores’ »

Talk about frustration! Who wants shoppers in their store who routinely break open packages, thrown candy bar and gum wrappers on the floor, and are often loud? Logic says these are the shoppers you don’t want in your store. Yet there is one group that fits this description to a ‘T’ and you do want in your store. That group is children; when accompanied by an adult. When starting a dollar store build sales by creating an environment that welcomes children with open arms. Make your store a fun place for them to come and find that perfect toy, craft or treat. Carry the merchandise that motivates them to ask Mom and Dad for return trips year around.

Carry the right merchandise. When starting a dollar store don’t just display a few toys and assume you have met the need. To really meet the needs of your younger shoppers and their parents will require more. Carry a good selection of toys for all ages. Add puzzles and games to the mix. Don’t forget about craft items as well. Continue reading ‘The Secret Visitor to Build Dollar Store Sales’ »