1. Google Website Optimiser
This is one of Google’s most advanced tools. Let’s say you want to use your website creator to change your website design. Do you think that big text and small images works best? Do people prefer blue text or black? Do they like the menu on the left hand side or on the top? Does a special offer help sell more products or does it put people off? Google Website Optimiser can answer all these questions. You can set up ‘experiments’ that varies the content of your web pages, and then randomly presents different versions to different users. The system then measures which combinations lead to the highest conversion rate. Once a statistically reliable number of tests have taken place, Google will tell you which combination is best. No more arguments about your website design – let your website visitors decide which works best! Continue reading ‘5 More Essential Google Products For Every Small Business’ »