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So what Google products should you be using for your small business? Here’s my top 5 below:

1. Google Search OK, let’s start off with an obvious one. The organic Search Engine Results Page (SERP) is the biggest single source of traffic to almost every website. Around 70% of people who search on Google click on the organic results on the left hand side. Those businesses that effectively build a website and optimize it for the organic SERPs will see their website boosted up the SERPs for searches that are relevant to their business. They receive qualified traffic to their website. And qualified traffic means new customers, new leads, and new business. Continue reading ‘5 Essential Google Products For Every Small Business’ »

1. Google Website Optimiser

This is one of Google’s most advanced tools. Let’s say you want to use your website creator to change your website design. Do you think that big text and small images works best? Do people prefer blue text or black? Do they like the menu on the left hand side or on the top? Does a special offer help sell more products or does it put people off? Google Website Optimiser can answer all these questions. You can set up ‘experiments’ that varies the content of your web pages, and then randomly presents different versions to different users. The system then measures which combinations lead to the highest conversion rate. Once a statistically reliable number of tests have taken place, Google will tell you which combination is best. No more arguments about your website design – let your website visitors decide which works best! Continue reading ‘5 More Essential Google Products For Every Small Business’ »

Internet was initially a luxury for people to access each other’s portfolio over the web and interact with unknown people in chat rooms. Search Engines started to create a awareness among people that what -ever they are looking for it could be found with the help of search engines. In the beginning it was not so successful because of lack of understanding of people and human powered listings for searches, but over the time changes took place in the search engines algorithm and people started to rely on search engines for their day-to-day needs. Whatever people are looking for they just search for it in the search engines, so it has become a necessity for people to bank on internet for their asks.

Search Engines are making huge amount of money by all ways they can, the major players among these are Google, Yahoo and Bing. Google dominates majorly all over the world for internet searches, then comes yahoo which is even used for many purposes other than searches like exploring the site, for chatting with people across the world, for sending and receiving mails and much more but it doesn’t have a big share in the role play of a search engine, after yahoo comes Bing which used to be earlier known as “MSN Search” it is a combination of both human powered listings + Crawler based searching which is known as Hybrid search engine.

Continue reading ‘Are Yahoo and Bing Gaining on Search Engine Market Share against Google in USA?’ »