Talk about frustration! Who wants shoppers in their store who routinely break open packages, thrown candy bar and gum wrappers on the floor, and are often loud? Logic says these are the shoppers you don’t want in your store. Yet there is one group that fits this description to a ‘T’ and you do want in your store. That group is children; when accompanied by an adult. When starting a dollar store build sales by creating an environment that welcomes children with open arms. Make your store a fun place for them to come and find that perfect toy, craft or treat. Carry the merchandise that motivates them to ask Mom and Dad for return trips year around.
Carry the right merchandise. When starting a dollar store don’t just display a few toys and assume you have met the need. To really meet the needs of your younger shoppers and their parents will require more. Carry a good selection of toys for all ages. Add puzzles and games to the mix. Don’t forget about craft items as well. Continue reading ‘The Secret Visitor to Build Dollar Store Sales’ »